“Successfully assisting consumer products companies and their advisors begins with strategies for achieving product innovation and legal acceptance, moves on to safe production protocols, effective sales and marketing campaigns and, when required, crisis management and tactical damage control.”
Sandra focuses on consumer product issues, which includes product development within regulatory guidelines, product safety, marketing, insurance and distribution. Compliance with the multiple rules under the Food Safety Modernization Act and the cannabis laws under the 2018 Farm Bill and USDA Rules are at the top of her current services list. Sandra has successfully led clients through the rigorous regulatory and public communications maze attendant to bringing a new product to market and for product recalls, competitive challenges, and threatened government actions. Proactive efforts such as petitioning the government for regulatory change, interfacing with consumer advocates, and working closely with industry and scientific organizations to enhance her clients’ ability to market and distribute safe and innovative products are part of the legal services she offers. Sandra represents clients worldwide and across all consumer product categories, with a specialty in the food (human and pet), dietary supplement and beauty industries, interfacing with the FDA, USDA, Consumer Product Safety Division, the FTC, Office of Inspector General and EPA, as well as state and local agencies.
Sandra also assists a cross section of businesses in navigating the complex state and federal laws controlling marketing claims, sweepstakes, with a special emphasis on complex cutting edge marketing issues. Defending against plaintiffs’ lawyers frivolous consumer lawsuits is a real passion. Contract negotiating and implementation for service providers, negotiating with insurance companies, and traditional distribution and supply chain contracts for consumer goods, are also included in her practice.